My little corner of the internet for branding, websites, marketing and the bigger business strategy behind them…practical advice, strong opinions, things I’ve learnt the hard way and the occasional rant about stuff we really need to stop doing.
No pretending there’s one magic formula. No marketing for marketing’s sake. Just the stuff that actually helps Australian small businesses communicate better, look better and make smarter decisions.
You Do Not Need to Become a Full-Time Entertainer to Market Your Business
Maybe “Enough” Is Actually a Business Strategy
Your Business Might Change. Your Personal Brand Comes With You.
Why personal branding matters more than ever — and why I always start with strategy.
Australian Brand Photographers I Love for Creative Businesses
Looking for an Australian brand photographer? Discover brand photographers across Sydney, Melbourne, Brisbane, Byron Bay, Adelaide and Perth for creative businesses, personal brands, interiors, products and hospitality.
The Best Australian Resources for Creative Small Business Owners
A practical guide to the best Australian small business resources for creatives, including branding, business setup, accounting, marketing, legal tools, grants, shipping and social media.
What Every Interior Designer Should Put on Their Website Portfolio
Learn what to include in an interior design website portfolio to attract better clients, showcase your expertise and improve SEO, from project case studies and photography to testimonials, scope and calls to action.
Squarespace vs Shopify: Which Is Better for an Australian Small Business?
Squarespace or Shopify? Compare the two website platforms for Australian small businesses, including ecommerce, service businesses, SEO, pricing, design and future growth.
How to Build a Website for an Artist That Actually Sells Work
Learn how to build an artist website that actually sells work, from artwork pages and pricing to commissions, SEO, email marketing, photography and online sales.
artist website Australia · website for artists · how to sell art online Australia
Your Brand Isn’t For You: How to Build a Brand That Attracts the Right Customers
Learn why strategic branding should be designed around your ideal customer, not personal taste alone, and how colour, positioning and brand identity influence perceived value.
Your Instagram Isn’t Your Marketing Strategy
Social media is only one part of small business marketing. Learn how partnerships, websites, SEO, email, PR and customer journeys can build a stronger brand and grow your business.