Services for your small business:
Strategy. Execution. Growth.
Marketing strategy & positioning
Brand development & campaigns
Content, social & digital execution
Digital and traditional advertising
Branding, Websites, eCommerce & user experience
I help businesses connect the dots between strategy, branding, content and digital. What’s the difference of working with me ? I don’t just tell you what to do — I help you actually do it.
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For businesses seeking clarity, positioning and a roadmap for growth.
This is where we step back, refine your direction, and build a strategy that actually aligns with your goals — not just what’s trending.
Includes:
Brand positioning and messaging
Marketing and campaign strategy
Customer journey and experience mapping
Launch and go-to-market planning
Revenue and growth strategy
Brand audits and strategic reviews
Best for:
Founders and businesses who feel scattered, stuck, or ready to scale with intention.Outcome:
A clear, cohesive strategy that gives you direction, confidence, and a plan to move forward. -
For businesses who need it done — not just planned.
I work hands-on across your marketing channels to bring your strategy to life with consistency and intention.
Includes:
Social media strategy and management
Content creation (photo, video, reels, campaigns)
Website design and optimisation
eCommerce setup and optimisation
SEO and digital performance improvements
Campaign rollout and execution
Best for:
Businesses who don’t have the time, team, or expertise to execute at a high level.Outcome:
Consistent, high-quality marketing that actually moves your business forward. -
For brands wanting to elevate how they show up visually and creatively.
From concept to execution, I create content that feels aligned, intentional, and engaging.
Includes:
Creative direction for shoots and campaigns
Photography and video content production
Social media content creation
Styling and visual storytelling
Brand-aligned content planning
Best for:
Brands who want to stand out visually and build a strong, cohesive presence.Outcome:
Elevated, on-brand content that connects with your audience and enhances your brand identity. -
For brands needing a strong, seamless online presence.
Your website and digital platforms should not only look good — they should perform.
Includes:
Website design and development
UX (user experience) optimisation
SEO strategy and implementation
eCommerce platform setup and refinement
CRM and system integration
Best for:
Businesses launching, rebranding, or ready to improve their online performance.Outcome:
A digital presence that is both beautiful and functional — designed to convert. -
For founders and teams needing expert guidance.
Sometimes you don’t need someone to do it all — you just need clarity on what to do next.
Includes:
1:1 strategy sessions
Marketing and business audits
Campaign and brand reviews
Ongoing advisory support
Best for:
Founders, creatives and teams needing direction, refinement or a second set of expert eyes.Outcome:
Clear, actionable insights you can implement immediately. -
I don’t believe in one-size-fits-all solutions.
Every project is tailored — whether that’s a one-off strategy session, a full-scale brand build, or ongoing support.
What you can expect:
Thoughtful, considered strategy
Hands-on execution
Clear communication
A focus on both creativity and commercial outcomes
Ready to start?
Marketing Packages
A clear, impartial appraisal of your brand, website, content, marketing and business direction — designed to show you what is working, what is not, where the gaps are and what to do next.
We start with a 45-minute discovery call to understand your business, your goals and where you are heading. From there, I review your current brand and marketing presence and provide a detailed audit report with practical recommendations, opportunities and suggested next steps.
Use it as a DIY blueprint, hand it to your team, or treat it as the starting point for us working together on your brand, website or marketing.
For businesses who know something needs to shift, but want clarity before they spend more time, money or energy fixing the wrong things.
A strategic photo and video content package for small businesses who need beautiful, useful content for their website, social media and marketing — without turning it into a whole production. Perfect for Northern Rivers businesses, product brands, service providers, creatives, retailers, wellness spaces, makers and founders who are tired of relying on old photos, blurry phone shots and “I’ll post something tomorrow” energy.
What you get
30 pieces of ready to use content. A mix of images, product or service imagery, website-ready photos, social media content, short video clips, reel-ready snippets, behind-the-scenes moments, detail shots and content you can actually use.
Investment
From $900
Premium options are available for businesses who want designed social media layouts, text overlays, branded graphics and ready-to-post assets.
Strategic marketing support for growing businesses who need clarity, direction and creative execution — without hiring a full-time marketing manager or juggling five different freelancers.
This is for businesses ready to overhaul how they show up across their brand, website, content and marketing.
As your marketing partner, I help you look at the full picture: your positioning, messaging, visual identity, website, social media, content, campaigns and growth opportunities — then work with you to make everything feel clearer, stronger and more connected.
Perfect if your business has grown, but your brand, website or marketing no longer reflects where you are going.
Available as:
Monthly retainer partnerships for CORE + PREMIUM, see inclusions below.
Web Design & Strategy
Squarespace or Shopify sites with sharp copy, a strong story, and a clear job to do. We build your website around what actually matters: your offer, your customer, your goals, and the action you want people to take.
It will look good, read well, and work hard.
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Custom Squarespace web-design, including custom fonts & layouts.
Website copywriting (optional)
SEO strategy & mobile optimisation
Setup & launch support
Training so you feel confident maintaining it
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Packages dependent on scope, from $1,500
Full Brand Identity Design & Strategy
For businesses that have outgrown their current brand—or are ready to launch with intention from day one. This is a strategic deep dive into who you are, what you stand for, and how you want to be perceived. Together, we'll uncover what makes your business different, sharpen your message, and create a brand identity that feels unmistakably you.
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Brand strategy and discovery workshops (in-person or Zoom)
Audience, competitor and market positioning research
Brand messaging, voice and tone development
Complete visual identity system (logo suite, colour palette, typography and brand assets)
Comprehensive brand guidelines for consistency and growth
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Packages dependent on scope, from $600
A NOTE FROM CAT
I've always believed that small businesses are some of the most powerful forces in our communities. Behind every business is a person with an idea, a skill, or a vision they're brave enough to share with the world. That's what excites me. Not just creating beautiful brands and websites, but helping good people communicate their value, attract the right clients, and build businesses that genuinely support the life they want to live.
Over the past decade, I've worked alongside designers, creatives and entrepreneurs, helping grow multiple successful businesses through my work as co-owner of The Designory, while also building and marketing my own creative ventures and passion projects. Through that experience, I've learned that the businesses that thrive aren't always the loudest—they're the ones with clarity, consistency and a strong sense of who they are.
I combine strategic thinking with creative execution to help businesses build brands that connect, websites that convert, and social media that supports real business growth. Whether I'm developing a brand identity, designing a Squarespace or Shopify website, or creating a content strategy, my goal is always the same: to make your business easier to understand, easier to trust, and easier to choose.
Based in Byron Bay, NSW, I work with clients locally and remotely across Australia and beyond. Whether you're looking for branding services, website design, Squarespace website design, Shopify development, social media strategy, or creative direction, I'd love to help you build a business that looks professional, feels authentic, and works harder for you.
Because great design isn't just about aesthetics. It's about creating a business people remember.
Social Media Strategy & Management
Social media isn't about posting more. It's about showing up with purpose, consistency and a clear point of view. The brands that stand out online aren't necessarily creating the most content—they're creating the right content. Content that builds trust, communicates value and keeps them top of mind when someone is ready to buy.
That's where strategy comes in. I help businesses create social media that feels intentional, aligned with their brand and connected to their broader business goals. From content planning and creative direction to filming, design, copywriting and publishing, I take care of the moving parts so you can focus on running your business.
Social media strategy and content planning
Monthly content calendars
Reels, carousels and branded graphics
Caption writing and content optimisation
Content pillars and messaging development
Filming direction and content capture planning
Launch campaigns and promotional content
Ongoing performance reviews and strategy refinement
Monthly Management Packages from $700 per month