Brand Identity Design for Businesses Ready to Be Seen Differently
Your brand is more than a logo. It is the collection of visual, verbal and emotional cues that tell someone who you are, what level you operate at and whether your business feels right for them — often before they have read a single word.
At Cat Gerke Creative, I create strategic brand identities for creative, service-based and founder-led businesses that are ready to look as established, distinctive and considered as the work they already do.
Ready to start?
HOW MUCH BRANDING DO YOU ACTUALLY NEED?
Most clients fit within BRAND FOUNDATION or FULL BRAND IDENTITY
01. BRAND FOUNDATION
For businesses that need a clear, professional identity without an extensive suite of custom assets. This is ideal for new businesses, personal brands and service-based businesses that need the essentials done properly.
Usually includes:
Brand discovery and strategic direction
Primary logo / Secondary logo / submark
Colour palette and Typography system
Brand guidelines and Final logo files for digital and print
The outcome: a cohesive, elevated identity with everything you need to show up consistently.
from $1,500
02BRAND IDENTITY
For businesses that need more than a logo — they need a recognisable visual language. This suits established businesses, rebrands and brands with multiple marketing touchpoints that need greater flexibility and distinction.
Could include everything in Brand Foundation, plus:
Expanded logo suite
Custom typography treatments or wordmark
Custom icons
Pattern development
Photography and art direction
Social media visual direction
Canva templates
Stationery or marketing collateral
Guidance on how the identity translates across website, social and print
The outcome: a more ownable brand system that can be recognised through colour, typography, graphics and layout — not just the logo.
from $2,500
Not every business needs an enormous brand suite. Some businesses simply need a strong logo, typography and colour system that gives them the confidence to show up professionally. Others need a much richer visual language — custom illustration, patterns, packaging, print, social assets and graphics that make the brand instantly recognisable.
Recent Brand Identity Portfolio
BRAND FOUNDATIONS: Bite+Chew
BRAND IDENTITY: Moj Flower
BRAND FOUNDATIONS: Renee Kirkman
Combine your branding with a website design package.
Strategy · Design · Copy · SEO · UX · Squarespace · Shopify · Ecommerce · Integrations · Launch · Training
Most of my clients choose to pair their Brand Identity package with Website Design, because the best results happen when your branding and website are developed together. It means your logo, colour palette, typography, messaging, website design and overall customer experience all feel like they belong to the same business from day one… no awkward retrofitting later. I offer combined branding and website design packages at a package rate, so you can make the most of your budget while creating a cohesive, professional brand that is ready to launch, grow and be taken seriously.
A NOTE FROM CAT
I've always believed that small businesses are some of the most powerful forces in our communities. Behind every business is a person with an idea, a skill, or a vision they're brave enough to share with the world. That's what excites me. Not just creating beautiful brands and websites, but helping good people communicate their value, attract the right clients, and build businesses that genuinely support the life they want to live.
Over the past decade, I've worked alongside designers, creatives and entrepreneurs, helping grow multiple successful businesses through my work as co-owner of The Designory, while also building and marketing my own creative ventures and passion projects. Through that experience, I've learned that the businesses that thrive aren't always the loudest—they're the ones with clarity, consistency and a strong sense of who they are.
I combine strategic thinking with creative execution to help businesses build brands that connect, websites that convert, and social media that supports real business growth. Whether I'm developing a brand identity, designing a Squarespace or Shopify website, or creating a content strategy, my goal is always the same: to make your business easier to understand, easier to trust, and easier to choose.
Based in Byron Bay, NSW, I work with clients locally and remotely across Australia and beyond. Whether you're looking for branding services, website design, Squarespace website design, Shopify development, social media strategy, or creative direction, I'd love to help you build a business that looks professional, feels authentic, and works harder for you.
Because great design isn't just about aesthetics. It's about creating a business people remember.
