Strategic and beautiful website design for independent brands, creatives & entrepreneurs

Strategy · Design · Copy · SEO · UX · Squarespace · Shopify · Ecommerce · Integrations · Launch · Training

Your website should do more than look good. It should communicate who you are, position your business at the right level and make it easy for the right people to understand what you offer and take the next step.

I design considered, brand-led websites for creative, service-based and founder-led businesses across Australia. From Squarespace website design and Shopify builds to website refreshes, copywriting and strategic repositioning, every site is designed around the business behind it — not a template.

Ready to start?

GET IN TOUCH

Epic websites for booked-out brands & businesses

It will look good, read well, and work hard.

    • Website design & development, including custom fonts & layouts.

    • Website copywriting (optional)

    • SEO strategy & mobile optimisation

    • Set-up & launch support

    • Training so you feel confident maintaining it or we can.

  • Packages are dependent on scope, from $1,600+ gst

Who I design websites for

I work particularly well with:

  • Interior designers and design studios
    Creative businesses and agencies
    Consultants and professional service businesses
    Wellness and lifestyle brands
    Coaches, mentors and educators
    Personal brands and founder-led businesses
    Product and ecommerce brands
    Businesses repositioning or entering their next stage of growth

You don’t need to fit neatly into one category. More importantly, you need to care about how your business is positioned and understand that good design is part of a much bigger commercial picture.

My approach to website design

UNDERSTAND THE BUSINESS

Before designing anything, I want to understand what you sell, who you're selling it to, where the business is going and what the website needs to achieve.

01

DEFINE THE POSITIONING

We clarify your key messaging, services, audience and the hierarchy of information so people immediately understand why your business is relevant to them.

02

CREATE THE WEBSITE

I bring the brand, copy, imagery and functionality together into a cohesive digital experience across desktop and mobile.

03

REFINE THE JOURNEY

Calls to action, enquiry pathways, navigation and SEO are considered alongside the design so the website isn't simply attractive — it has a job to do.

04

HAND IT BACK TO YOU

Where possible, I build sites that you can confidently update yourself without needing a developer every time you want to change a sentence or image.

05

LAUNCH & OPTIMISE

Once the website is live, we can optimise and refine any final details that become clearer once the site is being used in the real world.

06
DO YOU NEED BRANDING BEFORE YOU BUILD A WEBSITE?

Not necessarily.

If you already have a strong brand identity, I can work within it.

If your branding needs some refinement before we take it online, we can address that as part of the website project.

And if your business needs a complete repositioning or rebrand, it often makes sense to tackle the brand and website together so we aren't designing a new website around an identity you've already outgrown.

DO I NEED A NEW WEBSITE, A REDESIGN OR A REBRAND?

Sometimes the website itself is the problem; other times the business has simply outgrown its branding, messaging or positioning. I look at the business as a whole before recommending a direction, so we can work out whether you need a complete website rebuild, a strategic refresh, updated branding or a combination of these. The goal is to invest in what will actually move the business forward rather than rebuilding things unnecessarily.

HOW MUCH DOES A WEBSITE COST?

Website pricing varies depending on the scope of the project, the number of pages, functionality required and whether you also need support with copywriting, SEO, branding, ecommerce or integrations. Every business is different, so rather than forcing your project into a one-size-fits-all package, we’ll talk through exactly what you need during a free initial call.

From there, you’ll receive a clear, comprehensive quote outlining the scope and costs before any work begins, so there are no surprises along the way.

Website design projects start from $1,500.

LET'S GET STARTED