WHAT’S INCLUDED:
45-minute discovery call
We begin with a 45-minute call to understand your business properly. We will talk through:
What your business does, | Who you serve | What you offer | What is currently working | What feels unclear, frustrating or outdated | Where you want the business to go next | Any upcoming changes, launches or growth goals | The areas you feel most stuck in
This helps me understand not just what your business looks like from the outside, but what you are trying to build behind the scenes.
WHAT’S INCLUDED:
Within the report
Brand, marketing & business audit
After the call, I review your current brand and marketing presence with fresh eyes.
This may include:
Brand positioning, Visual identity, Messaging and tone of voice
Website structure and clarity, Customer journey UX
Social media presence, Content direction
Offers and service positioning, Calls to action
Overall brand consistency
Opportunities for growth
Gaps that may be costing you trust, clarity or enquiries
The goal is to look at the full picture — not just one piece of your marketing in isolation.
Report & recommendations
You will receive a written audit report that outlines your current position, key gaps, opportunities and suggested next steps.
Your report will include:
An assessment of where your brand and marketing currently sit
What is working well
What needs refinement
Where your messaging, website or content may be unclear
Opportunities to strengthen your business positioning
Practical recommendations for improvement
Suggested priorities so you know what to focus on first
A clearer direction for your future marketing, brand growth and business presence
Think of it as a strategic blueprint for what needs attention, what can wait, and what will make the biggest difference.
HOW YOU USE IT:
The Marketing Audit can be used in a few different ways. You can use it as:
A DIY roadmap for improving your own marketing
A strategic brief to hand to your team or staff
A guide for your designer, copywriter, web developer or marketing support
A starting point for a rebrand, website refresh or content strategy
The first step in working together on a bigger brand, website or marketing project

