Social media isn’t about posting more. It’s about showing up with purpose, consistency and a clear point of view. The brands that stand out aren’t creating the most content. They’re creating the right content: content that builds trust, communicates value and keeps them top of mind when someone is ready to buy.

Social Media by the Month gives you a senior social media lead without hiring a marketer or building a team. I’ve spent my career working with creatives and business leaders. Every strategy, idea and post comes from me personally, not a junior team or subcontractors.

Social Media by the Month

A month of strategic, on-brand social media content, planned, created and scheduled for you, every month.

This is for you if:

  • You know social media matters, but it keeps slipping down the to-do list

  • You want content that looks and sounds like your brand, not a template

  • You need strategy and execution, not just someone to post

  • You’re a creative, founder or small business ready to show up consistently

    • A social media strategy that is tailored to your business and goals.

    • 3 posts per week across the channels that matter to you including [Instagram / Facebook / YouTube/ Pinterest / LinkedIn / TikTok]

    • Reels, carousels, static posts, stories tailored to what works for your brand

    • Copywriting, captions and hashtags

    • Scheduling and publishing via Planoly

    • Monthly performance review and strategy refinement

  • Packages are dependent on scope and channel distribution and can be customised.

    Generally

    Onboarding & Month One: $1,600 + GST

    Per Month after Onboarding: $900 + GST

Limited availability

I work with a small number of brands at a time because I do the work myself. That’s what keeps the quality and the thinking at the level my clients expect.

Currently: 1 place available

BOOK A DISCOVERY CALL

How it works

1. Discovery call
We talk through your business, what’s currently in place, what’s missing, and what you want social media to do for you. I get to know you, your offer and your goals.

2. Brand & business questionnaire
Next comes a comprehensive questionnaire designed to sharpen your focus. Most businesses find it hard to see the forest for the trees, and this process draws out what matters. It’s especially valuable for small businesses and creatives.

3. Onboarding day
I review your questionnaire, audit your current channels and analyse what’s working. From that I build your social media strategy and a social branding system: content pillars, visual direction and tone of voice. I also set your brand up on Planoly, where we manage content, approvals and scheduling across all your channels in one place.

4. Your Kick-Off Document
You receive a comprehensive Kick-Off Doc that distils everything into one clear plan. Once you’ve signed it off, we’re ready to create.

5. Your first month of content
I create a full month of content, ready for you to review and approve in Planoly before anything goes live.

6. Publish, measure, refine
Once your content is live, I monitor the results. Each month builds on the last: we keep what works, refine what doesn’t, and your profile keeps moving towards your business goals.

A NOTE FROM CAT

I've always believed that small businesses are some of the most powerful forces in our communities. Behind every business is a person with an idea, a skill, or a vision they're brave enough to share with the world. That's what excites me. Not just creating beautiful brands and websites, but helping good people communicate their value, attract the right clients, and build businesses that genuinely support the life they want to live.

Over the past decade, I've worked alongside designers, creatives and entrepreneurs, helping grow multiple successful businesses through my work as co-owner of The Designory, while also building and marketing my own creative ventures and passion projects. Through that experience, I've learned that the businesses that thrive aren't always the loudest—they're the ones with clarity, consistency and a strong sense of who they are.

I combine strategic thinking with creative execution to help businesses build brands that connect, websites that convert, and social media that supports real business growth. Whether I'm developing a brand identity, designing a Squarespace or Shopify website, or creating a content strategy, my goal is always the same: to make your business easier to understand, easier to trust, and easier to choose.

Based in Byron Bay, NSW, I work with clients locally and remotely across Australia and beyond. Whether you're looking for branding services, website design, Squarespace website design, Shopify development, social media strategy, or creative direction, I'd love to help you build a business that looks professional, feels authentic, and works harder for you.

Because great design isn't just about aesthetics. It's about creating a business people remember.

A woman with brown hair and fair skin, wearing a maroon sleeveless top, gold jewelry, and large earrings, resting her head on her hand against a black background.