BRAND FOUNDATION PACKAGE

RENEE KIRKMAN

Renee Kirkman came to me at a point where her business had evolved beyond the way it was presenting itself. Her work spans breathwork, energy, sound, coaching and ancient ritual practices, and the experience she creates for her clients is deeply personal, grounded and built on trust. The existing brand, however, wasn’t fully communicating the level of expertise, care or clarity behind that work.

One of the first strategic decisions was to bring Renee Kirkman forward as the primary brand, rather than continuing to place Temple of You at the centre of the business. Temple of You was repositioned as a supporting sub-brand, allowing Renee herself to become more visible within the business. This felt important because the work she does is so closely connected to who she is. Her presence, transparency and ability to create a sense of safety are a core part of the client experience, so the brand needed to reflect that rather than sit between her and the people she works with.

Visually, the goal was to create an identity that felt strong but soft, spiritual without becoming overly mystical, and feminine without relying on the usual visual cues of the wellness space. The result is a brand that feels more confident, more recognisable and much more aligned with Renee herself — which, ultimately, is what good personal branding should do.