My little corner of the internet for branding, websites, marketing and the bigger business strategy behind them…practical advice, strong opinions, things I’ve learnt the hard way and the occasional rant about stuff we really need to stop doing.
No pretending there’s one magic formula. No marketing for marketing’s sake. Just the stuff that actually helps Australian small businesses communicate better, look better and make smarter decisions.
Your Business Might Change. Your Personal Brand Comes With You.
Why personal branding matters more than ever — and why I always start with strategy.
Your Brand Isn’t For You: How to Build a Brand That Attracts the Right Customers
Learn why strategic branding should be designed around your ideal customer, not personal taste alone, and how colour, positioning and brand identity influence perceived value.