The Brand Content Library is designed for small and emerging businesses who know they need better content, but do not quite know what to shoot, what to say, or how to make it all work together.

It is perfect for:

• Product-based businesses

• Creative studios

• Interior, home and lifestyle brands

• Retail stores

• Wellness spaces

• Service-based businesses

• Makers and artists

• Consultants and personal brands

• Small business owners who need a fresh, cohesive content library

Shoots are available for businesses in the Northern Rivers region, including Byron Bay, Bangalow, Lismore, Lennox Head, Ballina, Mullumbimby and surrounding areas.

Not local? Product businesses can also send products to me to shoot.

What’s included

1. Brand and content consult

We begin with a 30-minute brand consult to understand your business, your audience and what you actually need your content to do.

We will talk through:

• Your business, products or services

• Your ideal audience

• Your current website and social media

• Your content gaps

• What you need to communicate more clearly

• What assets would be most useful for your marketing

• Any upcoming launches, offers, campaigns or seasonal moments

• Where your content will be used, including Instagram, your website, email marketing and beyond

This is where we get the shoot working strategically before the camera even comes out.

Because pretty content is lovely. Useful content is better.

2. Creative direction and shot planning

After your consult, I create a clear creative direction for your shoot.

This includes:

• A brand concept board

• Visual direction for the shoot

• A tailored shot list

• Content priorities based on your business goals

• Suggestions for location, props, styling or preparation

• A clear plan for the mix of photo and video content we need to capture

This means we are not just wandering around on shoot day hoping inspiration politely arrives.

We know what we are capturing, why we are capturing it and how it will support your business.

3. Two-hour brand content shoot

Your shoot takes place over two hours at your business, studio, store, workspace, home or another agreed location.

During the shoot, we capture a considered mix of photo and video content designed to serve your business now and for the months ahead.

Depending on your business, this may include:

• Founder lifestyle images

• Personal brand portraits

• Product imagery

• Product-in-use content

• Service or process imagery

• Behind-the-scenes moments

• Website banner images

• Social media feed images

• Vertical story content

• Short-form video clips

• Reel-ready footage

• Detail shots and filler content

• Launch or promotional assets

The exact mix will depend on your business and the content priorities we map out before the shoot.

Every shoot is tailored to your business, but a typical Brand Content Library may include:

• 10–12 founder, lifestyle or personal brand images

• 8–10 product, service or space images

• 5–8 detail and filler images

• 3–5 website-ready hero or section images

• 5–8 short vertical video clips

• 1–2 simple reel-ready video edits or video sequences

The goal is to give you a practical, polished library of content you can actually use.

Not a confusing folder of 400 near-identical images where you immediately need a lie down.

The Brand Content Library starts from $900 +gst and includes a 30-minute brand consult, creative direction, concept board, tailored shot list, two-hour shoot, photo and video capture, and at least 30 edited content pieces delivered within 7 days.

For businesses who want their content taken further, a premium option is available from $1,550, which includes designed social media layouts, reel and story text overlays, branded graphics and ready-to-post assets created from your shoot.

This is ideal if you want more than a content library — you want your images and videos shaped into polished, strategic posts that are ready to use across your social media and marketing.